Eye care is a tough and confusing category to shop. Between all the options, big doctor words, and your itchy watery eyes, it's easier just grab something off the shelf and cross your fingers it works.
This needed to change.
That's where The Eye Solution came to life. Color coordinated icons were created to help navigate the subcategories on the shelf and displays, and simple language that non-doctors understand was used to help make sure shoppers were getting the products they actually needed.